TV Advertising can be expensive.We would be lying if we said otherwise. The production element (for good quality production) is costly just as the actual placement on television stations and national networks is costly. You can buy cheap ads and sometimes find cheap production but keep in mind the old saying, “you get what you pay for.” HOWEVER (here is the big but), even with the pitfalls(primarily the cost factor) television is a powerful media venuethat can offer a visual component to your ad campaign which for some products is necessary to be effective. TV advertising can grow your business exponentially and quickly just as it can create an immediate awareness of your business, product and/or service. It can also create a trust factor with your audience because you are able to place a face to your product or service. Television offers option after option after option. With hundreds of cable networks, local and national cable options, satellite, broadcast outlets both major affiliations and independents, specialized broadcast outlets, internet streaming… and the confusion keeps on coming! And this is just where you buy?
Now there is the essential production element-
Who is writing your script
Does your video match your audio?
Is your call to action compelling?
Is your message relative?
Do you create an emotional connection with your potential customer?
A television spot can do many things.
It can create awareness. It can change an attitude. It can build a brand. It can sell a product. It can establish trust…
AND it can decrease sales IF the spot does not stimulate its audience.
First ask yourself some basic questions:
1) What are my goals?
2) Do I have an established advertising budget?
3) Does my product require a visual presentation?
4) Do I have a plan?
Paragon Advertising & Communications, Inc. has spent 35 years developing the expertise to know what stations and networks are effective for television advertising.
Why Paragon?
We know how to develop a strong call to action. We know when national is better than local. We know when cable is better than broadcast. We know the importance of an effective tracking method.
Let us work with you in discovering & implementing the right strategic placement to help you reach your television media goals. We make it our business to know what works.
Call us at 1-800-451-4300 to schedule your free consultation
or email us at consult@paragoncomm.com.
It can create awareness.
