There are multiple format options to choose from when advertising on the radio.  You have a :30 and/or : 60 spot, 3-5 minute vignettes, infomercials, and even the option of hosting your own radio talk show.  With close to 15,000 radio stations in the United States, various radio formats being in the double digits and with hundreds of radio talk show hosts advertising over the air, determining which outlets to advertise on as well as picking what times of the day will produce the best response, can be overwhelming!
 
To add more challenges into the mix, not only do you have to choose the right format and the right station(s), you must also choose the right schedule and right frequency.  A huge mistake that most radio advertisers make is cutting their schedules short.  The length of time you advertise in addition to the frequency depends upon your end goal, the impact of your driving message, and the format you choose. Finally, is your radio product any good?  You can have the best schedule available on a perfect radio outlet for your demographic but without a good finished product, people will not connect and they will not buy.  Is your spot hard hitting or clever, is your infomercial or vignette captivating and is your radio show charismatic yet sustentative?

There is a lot of information to digest- in other words; radio advertising isn’t as simple as calling a station and paying for air time.  After 35 years in the business, Paragon has developed the contacts and the expertise to know which stations best reach your target audience.  We make it our business to know which form(s) of radio will be the most effective to suit your media needs whether it is local, regional, national or even international.  We know what sells and what type of radio product creates that emotional connection with your audience that is necessary to solicit a response. 

Call us at 1-800-451-4300 to schedule your free consultation or
email us at consult@paragoncomm.com. 

We know what works- Let us help you grow your business!