Radio Advertising & its Origin

Spot advertising on radio is a viable media tool that started as early as the 1920's when the practice of program "sponsorship" was launched and popularized and then translated to television.  Today, most media campaigns contain some form of radio advertising usually through a traditional avenue like radio spots.  However, there is a non-traditional form of radio that most companies unintentionally (and sometimes intentionally) exclude either because they are unaware of the endless possibilties, or because they feel it is out of their respective reach.  What is that platform that is often forgotten?

Hosting Your Own Radio Show...
















   
     Consumers buy from companies who are credible.
   
     Companies that are well-known in their industry.

     Companies that have a track record of previous succcesses.

     Consumers buy from companies that they can trust.













As much as 84% of the population listens to some form of radio every day.  What makes your average talk radio listener different than most radio listeners?  A typical talk radio listener is an active listener and an engaged listener.  They locate their favorite personalities and they loyally listen daily. 

How many people actually listen to Talk Radio?  It's been projected that over 13 million people listen to Sean Hannity, over 5 million listen to Laura Ingraham, over 8 million people listen to Michael Savage, and audience projections for Rush have been estimated realistically as high as a reach of over 20 million people per week.  

Why do you think people actively listen to talk radio?  Sometimes t's for the "shock jock" factor.  Some people thrive on controversy.  They enjoy tuning in just to see what's going to be said next.  If you look at the make-up
of talk radio listeners particularly on local and regional listening levels, a vast majority listen because they are interested in what the host has to say. 
At Home with Gary Sullivan is a prime example.  Thousands of loyal listeners tune in every week to listen to Gary because after a decade on the radio
and with over 35 years of experience, he is recognized as an expert in his industry- people care about what he has to say and his listeners trust him.